Cross-border E-commerce-Specialist Expertise-Guangzhou 互娱 Technology Company Limited

IP Challenges

In cross-border e-commerce, transactions and trading parties often transcend regional and national boundaries. Even if you hold valid intellectual property rights domestically, these rights may not be recognized in other countries where you conduct business. This gap between the global reach of cross-border e-commerce and the localized enforcement of intellectual property rights is a primary source of IP disputes in this sector.

As a result, cross-border e-commerce faces two significant challenges: domestic IP protection barriers and difficulties in enforcing IP rights internationally. To support local businesses, some countries and e-commerce marketplaces have implemented stricter regulations on cross-border trade, including trade barriers. For instance, trademarks not registered by Amazon-approved attorneys may be unjustly rejected during brand registration. Additionally, some platforms offer insufficient channels for Chinese merchants to assert their rights and lack effective IP protection measures, which can be exploited by unscrupulous competitors.

To address these challenges, we provide tailored solutions for cross-border e-commerce businesses.

Brand registration and market entry

The prevailing trend in cross-border e-commerce is for businesses to pursue brand-oriented expansion. Many platforms, such as Amazon, AliExpress, and Wish’s brand stores, require brand establishment as a prerequisite for entry. It is advisable for cross-border e-commerce companies to register international trademarks in key target markets, in addition to domestic trademarks.

Our services include:

· Trademark applications and dispute resolution in over 200 countries and regions worldwide

· Amazon brand registry guidance

· Officially recognized trademark registration and usage risk assessment reports required for overseas brands entering Tmall Global.

· Fast entry into AliExpress

· Madrid international registration fast track, saving a month compared to the conventional process

In the current digital landscape, instances of infringement are more prevalent and have a greater impact. It is advisable for cross-border e-commerce companies to implement intellectual property protection prior to launching new products, rather than waiting until after experiencing infringement-related losses. For new technology and innovations, it is crucial to file for patents promptly. Failure to do so can result in the loss of novelty and the forfeiture of the opportunity to secure patent rights.

· Domestic and overseas copyright registration

· Overseas patent registration

· Patent Alerts and FTO Analysis

· Design patent evaluation reports

Dispute Resolution

poses significant risks of intellectual property infringement. These "hot products" are protected by various IP rights, including trademarks, copyrights and patents. Traders should not underestimate the importance of IP compliance due to unfamiliarity with foreign laws or lack of awareness of infringement risks. Chinese products are also vulnerable to infringement by foreign competitors, so it’s essential to use platform rules effectively to prevent such violations and safeguard their IP rights.

· TRO Resolution

· E-commerce Infringement Monitoring

· E-commerce Infringement Removal